Do you know what deadstock is? The fashion industry alone generates 4% of the world’s waste each year. And that is just fresh material and unbought inventory. The average PERSON throws away 81 pounds of clothing each year. It all ends up in landfills. Or does it? Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products of better quality and environmental value. Hosts Geralyn Breig and Maureen Linder speak to Sue Burns, Co-Owner of baabaazuzu in Lake Leelanau, Michigan, a pioneer in American made upcycling about how her business creates beautiful woolen goods and keeps tons of material out of landfills. You can easily find the beautiful upcycled hats, gloves and scarves from baabaazuzu on Anytownusa.com, the American made marketplace.